Despite being involved in Internet marketing (IM), my main background is in Clinical Psychology. I completed my degree in Psychology at the University of Amsterdam and subsequently moved to the UK to do my clinical training.

Once completed it allowed me to practice in the National health service (NHS).  For more than two decades I mainly worked in the mental health service providing Psychological Therapy to individual clients. Whilst I loved working with people, I hated the NHS bureaucracy, which was endlessly frustrating: constant pressure on resources; frequent cutbacks; never ending reorganizations due to political interference; etc. Not surprisingly this eventually got to me and I ended up with severe burnout, which forced me to retire early.

Whilst being employed I had become interested in IM, not just because of its earning potential, but also the flexibility and freedom you could experience with this kind of business. I attended several seminars and bought courses and products from very successful entrepreneurs and I became a typical victim of lack of specific knowledge and skills, combined with information overload and too many distractions. Therefore nothing ever came of my attempt to become an entrepreneur, let alone a successful one.

Once I managed to recover from my burnout -and found myself with much less income- I became interested again in building a successful IM business.This time I was careful to sign up for something that provided not only a step by step approach but also was guaranteed to keep me on track as much as possible, as I tended to be distracted by too many ‘golden’ opportunities previously. I believe that in John Thornhill’s program I have found what I needed.

Naturally as a Psychologist -besides IM- I had become very interested in what motivates us to succeed (or to fail) as I have struggled with various limiting beliefs and lack of confidence at times, just like anyone else. Therefore I do hope to cover subjects such as ‘setting your intention’, ‘goal setting’, ‘mental strength’, ‘procrastination’, for example, as these are essential to understanding the rules of success and a viable business, besides, of course, more general IM techniques and practices.